Edition No. 01

The Negroni

Florence, 1919

The Negroni: the edition illustration

Equal parts gin, Campari and sweet vermouth. Bitter, sweet and quietly strong.

Mailed [DATE]

The letter

Letters on the RocksEdition No. 01

Dear friend,

The story goes that in 1919 Count Camillo Negroni, a regular at a café in Florence, asked his bartender to make his Americano a little stronger. Gin took the place of the soda water, an orange peel replaced the lemon, and a classic was born.

A century later it is still poured the same way: three equal parts, stirred, never shaken. Bitter, sweet and quietly strong, it is the perfect first drink for a club like ours.

Raise a glass with us.

— the Club

In the envelope

Four different contour-cut stickers and a numbered card to start your set.

  • The Negroni sticker 1 of 4, contour-cut with a white border
  • The Negroni sticker 2 of 4, contour-cut with a white border
  • The Negroni sticker 3 of 4, contour-cut with a white border
  • The Negroni sticker 4 of 4, contour-cut with a white border

Want the next one in your letterbox?

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