Now pouring: Edition No. 01
A cocktail, a story and a few small treasures, sent by post every month.
A real envelope with a real stamp, through your letterbox.
One classic cocktail, its story and the things that go with it.
Illustrated cards and contour-cut stickers, numbered by edition.
Edition No. 01
Florence, 1919
Equal parts gin, Campari and sweet vermouth. Bitter, sweet and quietly strong.
Real post, every month. Five things worth keeping.
Every envelope carries a letter. This is the first.
Folded once and tucked in with the cards, every month.
Edition No. 01Dear friend,
The story goes that in 1919 Count Camillo Negroni, a regular at a café in Florence, asked his bartender to make his Americano a little stronger. Gin took the place of the soda water, an orange peel replaced the lemon, and a classic was born.
A century later it is still poured the same way: three equal parts, stirred, never shaken. Bitter, sweet and quietly strong, it is the perfect first drink for a club like ours.
Raise a glass with us.
— the Club
Every edition keeps its page, its recipe and its letter.
Member's cardLeave your email at the door. We'll write when your envelope is ready.
You're on the list. Watch your letterbox.
We'll write to you the moment the first envelopes go out.
